Street Fighter X Leeds United
Leeds United rebuilt as a Street Fighter roster for The Square Ball — character selects, versus screens and title cards, the whole squad recast as a fighting game.
About the Project
Leeds United meets Street Fighter — a cover and feature for The Square Ball, and probably the most fun I have ever had with a brief.
The whole thing meant rebuilding the visual language of classic fighting games — character selects, title treatments, versus screens, the lot — in a Leeds United mould without losing what made the originals feel like the originals. Every player got their fighter; the squad became a roster.
It later turned up in both Forbes and The Athletic, which I chose to read as proof that other people were willing to indulge the idea too.
Mug and box design by Eamonn.
Open any figure to inspect surface, print detail, and framing more closely without losing the overall sequence.
Sequence note
The closing plates are intended to read like a print-room pass: object, surface, and image held in sequence rather than treated as isolated uploads.
Deep zoom appendix
Print-resolution studies
These appendix plates are wired for the Deep Zoom lightbox flow described in the implementation spec: inspection JPEG first, then tiled print-resolution detail once the viewer is ready.
